The new year ushers in new opportunities. Even though January can be a bit of a slow-moving month after the rush from the holidays, February is brimming with potential to pick things back up. After all, it is the month of love! If you are gearing up to spread love and kindness to your target audience, there are many ways to go about promoting it.
Plan Valentine’s Week Promotion
Planning a promotional campaign that aligns with Valentine’s week is an easy option that any business can capitalize on. After all, you already have the calendar marked, all you need to do is create events and offers related to it. You will have to adjust promotion offers to conform with your business model, but taking the time to get creative will certainly pay off.
Embrace the Theme of the Holiday
If you are a restaurant or a cafe, you may consider creating a Valentine-themed menu. Or even put together gift baskets to warm up the coldest hearts. Regardless of your industry, unpack those pink table covers dotted with hearts, upgrade your stationery, and let cupid cutouts adorn your store. Don’t be afraid to go all out and embrace cliches to make your promotion a success.
Host a Valentine’s Day Event
You can only go so far through simple promotions and marketing your products and services. The perfect way to bring customers in is through events! This can include special sales, happy hour, live music – the list goes on. Advertise events through flyers, online ads, and offline banners and signs. These marketing materials will help promote your event and bring in a good turnout of people.
Show Some Love to Loyal Customer
While most Valentine’s day promos aim to acquire new customers, don’t let your loyal customers go unloved! Instead, make your loyal customers feel special and retarget them by sharing inside deals, loyalty bonuses, special discounts, and even a few occasional free products and samples. The exclusivity of the promos will make these customers feel special and inspire them to continue purchasing from your business.
Customize Gifts and Packages
Nothing says “I Love You” louder than a personalized gift. Offer product customization to your customers. At the same time, if you are offering product bundles and gift baskets, offer some degree of flexibility to the buyers to add and remove items or even have the option to build something unique for their loved ones.
Celebrate Singlehood
While Valentine’s Day is all about love, you cannot forget those who are single. You can do many things that can cater to them. You could host a lonely hearts event geared towards single people. You could also do something more simple, like offer a discount on your products or services to those that are single.
Invest in some creative Step & Repeats, custom indoor banners, and other marketing items that will offer you greater visibility and help you stand out from your lovesick counterparts!
Throw in Some Value-Added Services
It is well-known that purse strings are loose around the holidays, and Valentine’s Day is certainly no exception! To capture this additional revenue and give your existing campaigns an added push, you can offer limited-time value-added services. From custom gift wrapping papers to express delivery, there are a wide range of services that your customers will appreciate.
Put Together a Gift Guide
Gift-giving is an art that does not come naturally to everyone. If you know you have buyers who cannot seem to make up their minds (especially as the clock ticks closer to the special day), you can always lend them a helping hand with a great gift guide.
First, collate a library of popular and best-selling items and group them into categories aimed at different customer segments. For example, gifts for him, gifts for her, gifts for gamers, DIYers, budget gifts, etc. Then share this guide by printing it as custom indoor banners, outdoor banners, flyers, online ads, email, and newsletters. This will certainly point your customers in the right direction. And if all else fails, you can offer gift cards for those who are truly clueless!
Partner With a Charity
Partnering with a local charity is the best way to shower love on your community. It reflects how you take social responsibility seriously and makes shoppers feel good when their money goes for a cause they know. Pick a charity that aligns with your business objectives and industry. For instance, family-oriented businesses can pick education programs, whereas companies targeting younger crowds can contribute to sustainability.
Apart from the usual of committing a percentage of your sales to them, you can also offer these charities a kiosk or a pop-up display at your physical location. All decked up with stretch table covers and custom indoor banners, this will push shoppers to want to donate to the charity/purchase from you even more.
Host Contests and Giveaways
Businesses can attract foot traffic by hosting a raffle for your shoppers. For Valentine’s Day, you could offer a chance to win a fancy date night at a local restaurant. Similarly, you can have a best or worst Valentine’s day story contest on your social media and share the best entries to win a gift card or other prizes. Contests and giveaways can tap into the excitement experienced by the customers and there are plenty of options for you to choose from!
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