While digital marketing has become the newest way to market your brand, one cannot simply ignore the tried-and-true ways of the good old days. According to a research conducted by Marketing Profs, nearly 32% of businesses were not sure about the best channels to market their products. Going “old school” with offline marketing is an art, but it can do wonders for your business if you do it right.
Offline marketing done properly with a creative approach can result in a big increase in sales for your business & is sure to leave you with a group of loyal customers. It’s where your audience and potential customers always are. Get creative with a few clever tricks and you can hack your way into exceptional sales:
Create Your Own Events
Hosting an event for your business can serve as both an outreach and a networking initiative. You’ll get to engage with both customers and potential partners while also supporting your community’s local events. You can create your own event with simple tools like a table, a custom table cover, and custom displays to go with it. You can hand out your new business cards, utilize event-specific promotions, and even exclusive goodies like custom t-shirts to create a long-lasting effect on your customers.
It’s All Part of the Trade Show
A trade show can sometimes be an expensive and time-consuming affair but it is well worth the investment. You can improve your business by connecting with a lot of potential customers, providers and even generate new partnerships. When going to a tradeshow make sure you use a custom table cover, flags, signs, and banners to make your business stands out from the crowd. You can also consider splitting a booth with a product that appeals to the same audience to save money. It is a win-win and you might end up getting more customers.
Brand New Items
Have you ever seen a business name emblazoned on the side of a pen? Or a T-shirt? Of course you have! Creating and handing out branded items is one of the oldest tricks in the book that still works to this day. It’s done so frequently that people usually end up using these items for years. Branded item marketing, if done the right way, can be a fantastic way of marketing your brand and creating awareness among your customers. Custom T-shirts are one of the most common ways to do this. Don’t forget to include a line that describes what it is your business offers so your customers know exactly where to find you.
Stick Some Stickers
Adding custom stickers to your store, streets, local events and more can help your brand get noticed. You can also hand out free stickers for people to stick on their bags, purses, etc. The only thing you need to keep in mind while creating a sticker campaign is to make sure your stickers are extremely catchy so people actually want to keep them, stick them to their personal belongings and share them with their friends.
Offer Coupons & Freebies
How would you feel if you opened a product that you had ordered and you get a discount coupon or a free custom t-shirt or a few eye-catching stickers inside? Wouldn’t it be exciting for you to see something with that level of appeal that costs nothing? Offering freebies like stickers or a t-shirt can go a long way to ensure customer loyalty and encourage people to buy your product/service again. In other cases, it acts as a surprise goodie that begins a relationship between a customer and business. To make sure your freebies work, you just have to plan in advance for occasions like store anniversaries, festive celebrations, etc. Give these custom treats to in-store customers as well as send along with online orders through shipment. This low-cost campaign is one of the best ‘word-of-mouth’ campaign you can create.
Final Thoughts –
No business can just work with online marketing. You need a balance of both online and offline marketing to make your business a success. Take inspiration from the points above and use a combination of these ideas to maximize sales for your business.
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