Custom stickers and decals are some of the most versatile tools there are to promote your business. They can be used in multiple ways, in multiple locations and are an affordable way to establish your brand and speak to customers. Using them on highly visible surfaces like the windows, doors, and vehicles will promote your business day after day after day.
The Numbers Have It
Recent studies show that 90% of people trust word-of-mouth recommendations from people they know. 90% of these word-of-mouth recommendations about brands takes place offline. Shareable stickers act as one of the largest forms of word-of-mouth in the market & is an effective way to draw loyal customers towards your brand. Stickers & decals encourage and amplify offline as well as online word-of-mouth.
Whether you are using stickers & decals by themselves or sticking them to something else in order to draw attention, they are made to get noticed and send a message in ways that other marketing materials just can’t:
- Are fully customizable and adjustable
- Provide flexible design options to meet your exact needs
- Easy to update for new promotions or seasons
- Won’t leave a hole in your pocket
- Can be placed anywhere you want
- People love sharing them & putting them on their personal belongings.
Now that we know how resourceful stickers and decals can be, here’s how you can use them creatively to win sales for your business:
Place & Promote
You can use custom stickers & decals to push and promote your brand image. Logo stickers can be placed anywhere: on the backs of cars, on bulletin boards, on lamp posts, and on consumer products and packaging. Stickers are like mini billboards, giving people an opportunity to take notice of your logo or slogan outside of the usual context, giving your company an exclusive space to create awareness.
Knowledge is Power
You can use stickers & decals to share information about upcoming sales and events to win sales for your business. For instance, you can list the features and benefits of a product on a sticker and put it on the product packaging. Even if the information is already printed on the packaging, a custom sticker is an eye-catching way to highlight the information & helps to build a deeper connection with your customers.
In other words, anything you can do to make information easier to see and attract attention can be useful when you are promoting a product, and stickers can do just that.
Crack the Sale
Use stickers to spark interest and provide information whenever you are having a sale or an event at your retail location. Using custom stickers in this way helps to create an immediate call to action.
For instance, if you are having a Buy One, Get One Free sale, print up stickers and decals and put them on the sale’s products to grab the attention of your customers. Use bright, bold colors to make your stickers pop & drive sales for your business. Stickers are most effective at creating urgency and can get your customers to purchase your product.
Stickers Up Your Events
Stickers & decals are a great way to make your business stand out. Consider handing out free stickers at an event or trade show; this helps to get the people talking about your business. People like to get something for free, and stickers are always a fun and interactive way to reach out to your customers. If people stick these to their personal belongings, it means free publicity for your business.
You can also get a custom canopy tent and some flags to grab attention for your business as well. Customize them with the same logo and messaging as your stickers and you can collectively turbocharge your end results.
In It for The Long Haul
When you stick your stickers or decals on vehicles or permanent fixtures, make sure they are of good quality as they will be there for a long time. A sticker with a long lifespan is great for promoting your company or product for years to come without spending a ton of money on advertising.
Final Thoughts
Stickers are no longer used as just bumper stickers. The days of big, white, rectangular stickers on the backs of cars are disappearing and being replaced with promotional stickers of all shapes and sizes that can be applied on windows, water bottles, laptops, equipment, signs, phones – basically just about anywhere you want. Stickers and decals are the perfect way to make your marketing campaign more memorable & last for a long time. They are super affordable which in turn means they can be used by both small & large businesses.
Resources:
Four Ways To Promote Your Business with Stickers
10 Ways to Promote Your Business with Stickers
https://www.avery.com/blog/10-ways-to-promote-your-business-with-custom-stickers/
Promote your Business with Custom Decals
https://www.signsofsa.com/blog/promote-your-business-with-custom-decals/
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