Regardless of what business you are in, the main thing that your customers care about is product features and the value it brings to them. This is especially relevant to the best selling products of your business, as their features, price and design are some of the main aspects that your audience considers when comparing different products available in the market.
However, many businesses fail to understand the importance of these features as a huge selling point for their business, leading to a significant drop in revenues. You will need to know some expert strategies to keep your best sellers in the spotlight and bring in more customers to your business.
Identify Your Unique Selling Proposition (USP)
The first thing that you need to do in order to keep your best sellers in the spotlight is to identify what are the things that make the product unique and different from competitors. This kind of detailed understanding of what attracts consumers to the product in the first place can help you determine the ideal strategy for highlighting that product’s specific features.
For instance, if you are in the business of physical banners, table covers, decals, canopies, steps and repeats etc, knowing what exactly is the USP (unique selling proposition) can help you highlight these product features to your target audience. While it is good to offer a comprehensive overview of all the features and characteristics of these products, emphasize the specific purpose of your product.
Use High-quality Images
With an increasing number of people being attracted to learn things visually, using high-quality images proves to be a highly effective method for explaining the features of your best sellers. Add the best images in all your promotional materials to highlight the visual appeal of a product and demonstrate how each feature will look in reality.
The other advantage of incorporating high-quality images, videos, and graphics is that it offers users a more detailed and in-depth understanding of the product. This will overall enhance their likelihood to make a purchase.
Do A Ranking For Your Top Features
One of the best ways to keep your best seller products in the spotlight is by ranking for top product features. You can do this by deciding which features are most important from the customer’s perspective and highlighting those characteristics first when making a list of items.
By ranking each product’s features, you will be in a better position to understand which features to highlight and which ones not. The best way to do this is through thorough market research to learn your audience preferences and which features are more exciting to them. Then, rank or simply list those first, followed by the rest of the inventory.
Talk About The Outcome
A lot of business success depends on how well the target audience understands the product, features, and services offered and what value it can offer. One of the most efficient ways to do this is by mentioning the results and outcomes that your clients can achieve by using the specific product or its features. This will certainly bring out the best of what your products offer.
You can also talk about the overall purpose of the product and its functions to help customers understand how they can better use it to their advantage.
Use Detailed And Descriptive Language
While images do a great job, using clear and descriptive language about the features allows you to explain several other aspects of the product and have your customer more comfortable with a better understanding of your product.
There is nothing more potent than using precise and accurate terms to help your audience relate to the product and envision every detail in terms of its feature set. You can do this by including a lot of numbers, charts, graphs, measurements and more to help customers understand the exact specifications of features and expected performance.
Incorporate Social Proof
Adding detailed product features is nice, but you still need social proof to convince demanding customers who wouldn’t get convinced otherwise about the deliverability of your best selling products. You can add a lot of quotes and customer testimonials highlighting your best selling product features to relevant pages.
You can also add images and videos of them using the product to add more authenticity. Featuring existing clients or third parties using your product’s best features is a great way to add credibility. Customers will be more trusting of your brand, which will lead them to become loyal to your business.