Step and repeat banner serves as an elegant background for photoshoots while also subtly promoting brand logos. Place a banner with corporate logos at any event, and you’ve created a spot for guests to pose and take photos. When they share their pictures online, your brand gets free promotion.
From design ideas and software to color schemes and technical details, there’s much to think over when creating your own step and repeat banner.
Choose The Size Of The Banner
The first step is deciding the size of your step-and-repeat banner. Ideally, you want it to be high and wide enough to cover the entire background of a photograph. The size of the banner will determine its layout as well as the size and amount of logos. The most common banner sizes used are 8×8, 8×10, and 8×12, but you can always go with custom sizes based on your event’s requirements.
Venue Space – Ask how much space is available. Are there any spacial restrictions set by the owners of the venue? This will help you decide the ideal size of the step and repeat.
Number of People – Once in front of the banner, will guests be photographed in groups or as individuals? How many guests can fit in front of the banner? This will help you decide the width of the step-and-repeat banner.
Fix The Logo Size & Layout
Clarity and Legibility – The logos shouldn’t be very small, or they won’t be legible in photos. They also shouldn’t be too big, or you won’t be able to see the complete image. Find a balance based on your business’s preferences for the event.
Logo Spacing – There should be enough space between the logos to make them clearly distinguishable from one another while not being too far apart.
If you find that you don’t have enough brands to cover the entire banner, you can repeat logos in a pattern. Make sure to use high resolution images for your logos, preferably vectors, so that they are crisp and clear.
Match the Theme
The overall design and layout of the step and repeat banner should match the theme of the event, blending in and becoming a part of the decor rather than standing out like a sore thumb.
Background – Select the design and color of the background to suit the event. If it is an elegant party, the background can be simple and matte-finished. If it is an informal event, like a birthday party, the background can have designs and be brightly colored. Select colors that complement the logos printed on top.
Logo – Most brands use a colored and monochrome version of their logos. Some have compact versions. Usually, an all white or all black version of a logo will help with more formal events, while using colorful logos will work for something casual.
Select The Right Software & Export Settings
The software you choose to design and export a step and repeat banner image is your choice, but you can follow practices to ensure quality printing. You may want to select a design software that is compatible with vectors, like Adobe Illustrator.
The next thing to keep in mind is the color format. Softwares like Adobe Illustrator allow you to design in RGB or CMYK. While both may look the same on a computer, it will make a difference when you send the file for printing, as RGB is the recommended format for digital media designs.
Select A Printer
The last step in creating your banner is choosing the right printer. You can select a printer for step and repeat banners online. There is plenty of flexibility regarding the size, material, and design, so you can customize the perfect banner that fits your needs.
