Storefront displays play a big part in influencing a customer’s decision to enter the store. It’s free marketing, and every store should take advantage. There are a lot of styles to choose from – you can go the minimalist route and keep the decorations simple, or you can be flashy and use a lot of colors. Creatively use your storefront window, walls, and the open space to attract attention and draw people into your store.
Running sales and discounts is a great way to increase foot traffic in your store. The perfect way to let customers and those passing by know about an ongoing sale is through storefront banners and window signs. Window signs grab attention, and one that indicates a sale will entice people to walk in and browse through your products.
Knowing what product a brand sells is sometimes not apparent from its name and tagline. Displaying some of your most popular and appealing products at the storefront is a great way to give people an idea of what you sell and pique their interest as they pass by. Place simple stands right in front of your storefront window and display your most eye-catching products.
It is good to constantly mix things up and rotate flags, window stickers, and products placed on display at your storefront. This gives you more freedom to experiment with different marketing materials and products and also gives customers a fresh look at your business.
Changing storefront window decorations like stickers can be expensive, so a frequency of once or twice a month should suffice. On the other hand, easy-to-remove items like products placed on stands can be replaced more frequently.
While people will make the effort to read simpler text like ‘Flat 50% off’, they will rarely have the patience to read longer messages. Pictures get better results and grab attention better than textual messages. You can also use pictures to give people an idea of what products you sell.
Get a photoshoot done of models posing with (or in) your products. Print these out in large sizes and place them on your storefront window. This allows you to pair your products and help customers who have trouble choosing a product.
Placing or hanging plants outside is a great way to add freshness to your storefront. People are inclined to pay attention to nature especially if it is indoors. Plants will draw attention to your storefront, and the display banners will do the rest of the work.
If you do not have the space for plants or a lot of banner stands, you can use paints to add a splash of color and attract attention. If you already have a lot of colorful banners and other advertising materials, you may want to paint the outside of the store with more neutral and mellow colors.
It’s crucial to decide on a color scheme before you make any long-term changes to your store. Make sure the colors complement your brand and work well with your business model.
Decorate your storefront window based on the current season. If it’s winter, sprinkle some fake snow and hang snowflakes. You can also try going in the opposite direction to create a comforting vibe. For example, if it’s cold and the weather has been gloomy, decorate your storefront to portray a sunny day, and people will be compelled to walk in.
You can also decorate according to the seasonal holiday and create a festive mood. Holidays like Christmas, Easter, Thanksgiving, etc, have their own mood, and you can decorate your storefront to match accordingly.
Your storefront is a great space to promote brand information like your website, contact number, email address and operating hours. People that are interested in your store but cannot visit will get a glimpse of your contact details and try to come back at a later time. You can use stickers, neon signs, or other flashy displays to highlight this content.
There is no set rule about what works and what doesn’t with storefront design. You can implement some or all of these tips, as long as you keep your brand’s identity in mind. Experiment to see which methods of decorating your storefront works well for your business, and you will increase the amount of foot traffic before you know it.
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