Banner stands are a wonderful advertising tool. These low-maintenance stands provide impactful visual support for your marketing efforts. From trade shows to promotions to in-store sales, the versatility of banner stands gives you a cost-effective way to grab your customers’ attention. There are several benefits to using this product, but there are a few key reasons why banner stands are on the rise.
The Benefits of Banner Stands
Banner stands are collapsible, which creates an easy set-up and breakdown process. Each banner stands retracts down to an easy-to-carry size and fits inside a travel bag. You can take these sturdy yet lightweight stands practically anywhere. Prop them up by your food truck to increase sales or place them in your retail store to promote specific products-the possibilities are limitless.
Banner stands come in a variety of sizes and each stand is lightweight, so you can fit these products in practically any vehicle or storage space. These products feature durable materials that make on-the-go advertising a breeze.
Banner Stand Features
Here are some of the most notable features of banner stands:
- Retractable stands have a sleek and sturdy appearance.
- This hands-free advertising option is very affordable.
- Reuse your banner stands for a wide range of advertising needs.
- The height and display of banner stands create unique focal points for customers.
- Create eye-catching product ads with well-designed banner stands.
- Available in different sizes to fit small or large spaces.
- Full-color printing produces stunning banner graphics.
- These stands have several customization options-choose your own size, colors, fonts, and graphics.
Eye-Grabbing Displays
The reason banner stands are so effective is, in part, due to their versatility. These products are effective on their own. However, banner stands really pack an advertising punch when they are added to trade show booths, canopy tents, or in-store product displays.
Visual hierarchy is an important merchandising principle and these stands give customers a new vantage point to view products and marketing messages. A banner stand creates a main focal point. Once you’ve used this focal point to get a customer’s attention, you can direct them to brochures, product demonstrations, or promotional messages with additional signage or inventory. Here, your banner stand serves as a targeted touchpoint to support your greater marketing message.
Storefront Strategy
If you’re only hanging signage from ceilings, you may be missing out on new sales opportunities. Banner stands work well for large-scale promotions like Black Friday sales. Get your storefront in the holiday spirit with banner stands that promote door-busting deals. Print quality graphics of your featured inventory and prices on these signs and place them by your doors to drum up foot traffic.
For brands that cater to sports fanatics, banner stands are a great addition to your storefront too. With so many playoff games occurring in the near future, it would be great to have a visual list of the games you are televising and any specials you offer on these big game days.
Any store can benefit from the addition of a banner stand. Determine your target market’s key motivators for visiting a store and print graphics and messages related to those motivators on your storefront banners. You can place balloons, flowers, scarecrows, or music speakers next to your stands to let customers know you’re open for business.
Encourage Impulse Purchases
As the holidays near, investing in cost-effective and versatile signage solutions is a must for retail businesses. The busy season is almost here, so you need to dial in on your holiday store layout. Placing a banner stand near point-of-purchase items and using messages like 50% Off Today Only creates a sense of urgency that will resonate with customers.
If you’re trying to move a specific product off the shelves, simply upload a high-resolution photo of the item online and print it on your banner stand with a short promotional message. Give customers the product highlights and special pricing information. These tactics are inexpensive to use but they result in big pay-offs for retailers.
Bet on Banner Stands
If you’re looking for a cost-effective way to boost your brand, increase sales, or enhance your events, banner stands are a great choice for all of your marketing needs. Afterall, banner stands are affordable, portable, and versatile. Unlike larger marketing products, retractable banner stands require minimum set-up and breakdown efforts. You don’t have to worry about these stands flying away in the wind, thanks to their durable materials and sturdy base.
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