How to Build an Effective Sticker Marketing Campaign

Stickers have been around for nearly 70 years now and they have done an excellent job of gluing ideas, concepts, and people into our minds. They’ve helped elect politicians, built awareness for companies & brands, and sparked discussions, debates, and protests alike. Stickers are, in short, often a fun and an always creative way of marketing that remains effective to this day.

Sticking To Research

Studies show that about 95% of Americans have been reached by vehicle wrapping advertisements companies to add stickers to their vehicles. Customized vehicle stickers can reach pedestrians, drivers, passengers – anyone with a view of a street is fair game. It was also found that one car sticker or a car wrapped in stickers can be seen approximately 30,000 to 80,000 times throughout the day. This is great for increasing your brand recognition. Fleet wraps can also increase your company exposure by 15% when compared to other outdoor forms of advertising. For running a successful sticker marketing campaign beyond the bumper of your car, these numbers are just the tip of the iceberg.

On Bumpers & Beyond

The good old traditional bumper stickers can still be found everywhere. However, most car owners now go for the rear window stickers as they offer increased visibility. More and more businesses are also moving away from the traditional big, white, and rectangular stickers. Instead, they are customizing their car stickers for a wide range of applications, from vehicle bodies to laptops, smartphones, and other gadgets.

Guerilla Marketing with Stickers

Sticker marketing is a perfect fit for guerrilla marketing. Guerrilla marketing is creative advertising using low-cost or free tools and unconventional tactics to accomplish marketing goals. Here are some quick ideas for you to try out:

  •     Work with brick-and-mortar businesses to apply custom stickers at high visibility zones in their store. Think restaurant tables, funny bathroom signs, blank walls, etc.
  •     Support a band, theater troupe, or skateboard venue using stickers & other marketing tools to promote your business.
  •     Cooperate with a community to enhance a boring public area with artistic flair. Combine a mural or get a custom selfie frame booth with takeaway stickers to harness the power of social media for your brand image.


Even with social media and online presence in the marketing sphere, word-of-mouth marketing remains one of the most powerful promotional tools. Research has shown that 90% of people rely on word-of-mouth information before deciding to buy a product or service. This simply means, before buying something or deciding on a position, people want to get information from someone they trust. A custom sticker with evoking content that’s distributed properly can create a buzz for your brand. Stickers often used to encourage conversation and spread the word throughout the larger community. 

Soft Sell

Businesses big and small have shifted into the soft sell mode when it comes to advertising content on their custom stickers. Instead of highlighting the company or brand’s name or logo, they have now been focusing on the idea that their products are trying to convey or embody. For instance, an insurance company may place something like “Love Life” on its promotional stickers, as opposed to something like “Get Insured Today.” Same point, different approach. Moreover, it may even create a bigger buzz depending on the design and how you distribute your sticker.

Call To Action

Calls to action can be the content of your stickers. You can do this by ensuring that the words stick in your intended audience’s minds. You can also print a voucher code on the sticker, then add it to a flyer. This way, you get to monitor how people are responding to your campaign. It’s a good way to highlight special deals you may have or to give further information on products and services your business offers.

Free for All

If you don’t want to take the marketing route of sticking your stickers in public places and want to do something more personalized with them – send them as freebies. When you ship your products to your customers add some complimentary stickers with the product which they can stick on different assets. Whether you hand them off at the POS, send them via online orders, or direct mail them via snail mail, promotional stickers are more valuable than other printed materials like brochures & flyers. The usual printed stuff gives all or a lot of information in one go.

On the other hand, promotional stickers convey a message but leave the audience wondering what else there is to know. Plus, when your audience has a better idea, they’ll place your sticker with pride. This way, your marketing drive or information campaign becomes more effective.

Stick Them Anywhere

Location, location, location are the three most important things in a promotion. The advantage of promotional stickers is that you can dictate where and when to place them. Just make sure that they’re placed tastefully, effectively, and legally. There are many ideas on how to make your sticker marketing campaign stand out, so picking the ones that fit you best is the way to go.

Beyond the Offline World

Stickers can be used to strengthen marketing campaigns, including online efforts. For instance, you may give stickers to targeted customers in exchange for their email addresses. Similarly, pertinent details on your promotions can be placed at the back of your stickers. When your sticker marketing campaign is done well, it can generate amazing PR and more.

Final Thoughts

Stickers can be a great way to share a message or promote your brand if distributed thoughtfully. The best part about a sticker marketing campaign is you can get as creative as possible by customizing your own stickers. Place them anywhere you want and watch your business grow.



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