Digital marketing strategies are vital for any business to stay competitive in today’s current climate. Despite the growth of digital media, traditional advertising techniques, such as using custom signs and flags, still play a very important role in brand building and driving foot traffic. Flags give your brand the visibility and flexibility to expand your brand wherever you see fit.
Read on to see the different flag options you can choose from and effective ways to leverage flags for your outdoor advertising goals.
Why Advertise Outdoors?
Outdoor advertising is an effective way to reach new customers. In fact, 55% of people who see outdoor ads are “highly engaged” by the content. Investing in high-quality outdoor advertising tools helps you reach a broad audience and strengthen your brand recognition within the local community.
When compared to pricey online ads, outdoor advertising allows you to target specific people and locations to drive traffic to your physical store. This type of marketing works well for announcing special events, grand openings, new services or sales and business operation enhancements like BOPIS or delivery.
Storefront Advertising
Using outdoor banners and feather flags is a smart storefront strategy. These marketing tools add movement and height to your message and catch the attention of passersby. Double-sided printing ensures your message can be seen by everyone who passes by your establishment.
Lightweight yet durable feather flags give your brand an attractive boost on the street, sidewalk, or even from the parking lot of a neighboring shop. These attention-grabbing displays entice curious shoppers to pay your store a visit.
Add A Festive Flair
Teardrop flags are a great option for fairgrounds, farmers markets, and pop-up shops. With their bright colors and dynamic design, they’ll fit in perfectly with any festival atmosphere. A large, colorful feather flag is the best way to ensure your business isn’t lost in the crowd at any upcoming fairs or festivals. It will keep your business one step ahead of any other competitors in attendance.
Teardrop flags have a unique shape and complement your canopy tent or food truck set up. You can place two on each side of your event display or line a sidewalk with flags to create a stunning directional set up.
At An Open House
If you’re planning to host a big open house, you might want to consider getting some garden flags to capture the attention of potential buyers. You can use wayfinding garden flags at the entrance and on your street to direct clients to the location.
Most Effective Types Of Advertising Flags
Flags are incredibly cost-effective, versatile, and durable. When you want to up your outdoor advertising game, there are lots of flags options to explore:
- Feather Flags
The feather flag is effective and low maintenance. The material is shaped like a feather to catch the attention of new customers. This marketing tool is a great traditional choice for your OOH advertising needs.
- Teardrop Flags
Another popular and effective flag style is the teardrop design. Teardrop flags are lightweight and increase visibility even with little wind. These flags remain vibrant on both sides, allowing easy viewing for any passerby. You can use this style to gain attention for your business or promote special deals and sales.
- Blade Flags
Blade Flags are versatile advertisements that offer unprecedented convenience and flexibility. Blade flags are often made from high-quality, weather-resistant materials, so you can promote your business even in tough conditions. These flags also feature curved sections with anti-furl arms that prevent them from getting tangled.
- Garden Flags
Flags tend to steal the show simply because they are bold visual objects which demand your attention. Place a simple garden flag near a location that represents your business and let onlookers’ eyes wander toward that area.
Garden flags are ideal for adding a little life to an area that lacks a certain something. These flags are so versatile and reasonably priced. Hence, they have become essential for any business trying to spruce up their outdoor sales game.
How To Install Flags
Step 1: Unpack all the items of your flag. While choosing a final placement site, ensure that it is at least five feet away from any wires or structures. Hammer a ground stake base into the desired location.
Step 2: Align the pole structures from smallest to largest. The smallest pole should have a knob on the top. Insert this knob into the smaller end of the next structure. Follow this process for the other structures as well. The flag will be attached to the largest structure.
Step 3: Next, unroll your banner. At the bottom of the banner, there will be a pocket to slide the assembled pole into. Ensure the metal rod goes all the way to the top of the pocket – otherwise, your fabric won’t hang right.
Step 4: Secure the bottom of the pole and the flag structure to the base.
Step 5: Utilize bungee loops to create a more stable flagpole. Loop your bungee cord through the flag’s fabric and thread it through a metal ring on the pole. Tie the bungee cord together once it attaches to the flag loop and the pole ring as well.
Finally, you’re all set with your colorful flag!
How Do I Take Care Of Custom Flags?
Flags can get dirty over time and will eventually need to be cleaned, particularly if your banner has been exposed to the outdoor environment with little to no protection from harsh weather conditions.
Here’s how you can take care of your custom flags:
- Gentle Washing
The best method to keep your flags clean is to hand wash them in cold water with a mild soap. This will help retain the vibrant colors of the flag for longer. If you prefer machine washing, do so with the delicate mode to prevent any texture or color damage.
- Hang It To Dry
Never put a flag in a dryer. This can damage the finish and texture of the product, causing it to curl. Before storing, make sure your flag is completely dry.
- Safe Storage
After your flag is completely dry, you may fold or roll it up and store it away from sharp or pointed objects to avoid ripping it. When your flags aren’t in use, they can be stored in a travel bag or plastic container.
Determine Which Flags Are Right for You
When it comes to gaining customers, figure out what the best fit is for your target audience. You can reach more customers for less money if you get creative with your advertising strategy and flags are a great way to accomplish your brand outreach goals.
The placement location and duration of use will help you determine which flags are right for your advertising initiatives. Keep these display ideas and maintenance tips in mind to create high-converting and long-lasting marketing messages with flags.
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