With growing competition in almost every niche, most companies have begun running advertisement campaigns to reach their target audience. This is where custom banners enter the picture. These advertising tools have greater odds of displaying your message to your target audience and beyond, which in turn can help build a loyal customer base.
Designing outdoor banners or indoor banners goes beyond choosing the right message to advertise. If you have designed an effective banner that is visually appealing, goal-driven, and easily readable, your message will have a lasting impact on your target audience. Custom vinyl and cloth banners help create a window of opportunity to market to potential customers and are the perfect advertising tool.
Indoor Advertising Done Right
One of the fundamental traits of custom cloth indoor banners is that they are lightweight, making them portable enough for trade shows or exhibitions. You can easily create the perfect logo and design to be printed on your indoor banner. Custom cloth banners give an elegant appeal due to their smooth design in the fabric.
Custom vinyl banners can be used inside, but are recommended to be printed in a matte finish to avoid the glare of indoor lights. When inside, they’re highly noticeable as they stand out and help inform people about the products you are offering in-store conveniently. These banners come in different sizes, giving you the flexibility you need to get the size that fits your space.
Choosing the Right Size
Deciding the size of your cloth or vinyl banner depends on several factors, such as the area where you will hang it and the average distance between a customer and your banner.
Typical banner sizes typically range from 2’x4′ to 5’x30′. However, since no one size fits all, most printing companies will let you pick custom dimensions to create a personalized banner. When going for a large banner, use high-quality images with large file sizes to avoid pixelation.
Most image errors are avoidable by using vector files, which are resizable up or down without distortion. Printing companies help deliver optimum results if you use a high-resolution image that is rich in color.
DIY Design Tips
Customizing banners can be fun since it lets you unleash your creativity in innovative ways. However, it can also be challenging if you have little experience in banner designing.
Here are some DIY design tips that can help you achieve catchy results without overdoing it:
- Color and Image Balancing – Do not go overboard with imagery. Go for a white or neutral background if you have used detailed color graphics. You can also use semi-transparent images on a colored background to highlight the text. Use your brand colors for the design and put space between bright, saturated colors.
- Font Coloring – Your banner helps inform people of your brand, which is why you must make the text appear crisp and legible. Bright white fonts are suitable on most dark or saturated backgrounds, while darker fonts are more prominent on paler backgrounds.
- Information Processing – Create a focal point and place the rest of the content around it. A few seconds is all you will get to convert an onlooker into a potential customer. It is imperative to have control over the order of information that the reader processes. Keep the subheading about half the size of the headline and keep other details smaller than the subheading.
- Know the Banner Placement Setup – Hanging or flag banners need to be at a decent height above the ground and must use readable fonts for visibility. Banner stands, on the other hand, are placed at eye level in areas where passersby notice them while casually strolling around the place.
Hanging Your Cloth Banner
Here are three easy ways with which you can hang your custom printed cloth banners:
1. Grommets – Some of the most common ways to hang banners are using metal eyelets called grommets. These reinforced brass holes can be used with rope, bungee cords, or any other type of hanging element with which you can tie for banner to a solid structure.
2. Poles – Pole pockets can be sewn into the top & bottom, the sides, or just the top. Simply slide a pole through the pocket and mount your indoor banners and outdoor banners as needed.
3. Tacking to the wall – You can also tack the banner to the wall or use velcro tabs on the banner and the wall to hang it conveniently. This approach lets you change out the banner frequently and effortlessly.
4. Velcro Tabs for Trade show Booths – If you wish to attach your banner to a trade show booth, use velcro tabs sewn to the banner, hook on one side, and loop on the other to attach it. You can also use adhesive hook velcro for this job.
Caring for Your Banner
Caring for your cloth banner is necessary to ensure its longevity and reusability. It is advisable to have your banners professionally cleaned using a mild detergent and left to air dry. Never use harsh chemical cleaners or solvents since they can damage and dissolve the ink from your banner.
If you have an oil or grease stain on your banner, have a professional cleaner spot clean the dirt areas. Store fabric banners by folding them neatly and keeping them in a dry place and take it to a professional if you stain it in later usage. Liquids and wet areas can damage the ink and the durability of the fabric.
Banner Stands
Hanging cloth and vinyl banners isn’t the only way to utilize banner advertising. Banners stands can be customized to fit your needs as well. These portable banners provide dynamic advertising possibilities. Move them inside, outside, take them to events – the possibilities are limitless.
First, assess whether a banner stand fits your business’s needs. Once you know the answer to that question, designing them is as easy as designing a hanging banner. You can use free templates, hire a designer, or use an online service to design it yourself.
