They’re everywhere and they always attract attention. Maybe you’ve seen them on your pizza delivery driver’s car, the local electrician’s van door, or perhaps the cleaning service that comes in to clean your office once each week. Yes, we are talking about car signs and magnets.
The Numbers Reflect
Reflective magnetic car signs are one of the most cost-effective types of advertising. These portable signs allow you to advertise your local business to a wider audience without paying the high and recurring fees of running a television, radio, or newspaper ad.
Also, unlike stickers they can be quickly removed then reapplied as required. They have a very high magnetic pull & are printed in full color using solvent inks that are laminated, making them very durable so they will last for many years without fading.
About The Digits
Research shows that vehicles can be viewed by more than 3,000 potential customers per hour in some areas. In addition to reaching a staggering number of potential customers, you’ll also benefit from more qualified prospects. If you’re running a local business, you can be confident that most people viewing your ads live in the local areas or visit your store often.
If you’re providing services unique to motorists, you’ll benefit from having plenty of drivers see your ads. Just by having a magnetic car sign you gain exposure everywhere you travel. Even ads targeting pedestrians can work well if you drive around the right areas.
So here are 5 reasons why you should turn your company vehicle into a mobile billboard.
Low Investment Cost
Reflective car magnets require minimal investment. It is highly beneficial for people who have just ventured into the business world and don’t want to invest too much upfront. Car signs and magnets are cheaper options compared to the other options that offer long-term benefits.
Nighttime Advertisement
You can invest in reflective magnetic signs if your company vehicles stay on the road at night. If you are looking for an opportunity to make the most of the exposure and benefit of showcasing your business at night, using a reflective magnetic sign can be really helpful. If your business runs at night like restaurants, nightclubs, etc. you should use car magnets to advertise them.
Increase Brand Recognition
Whether you’re running a local or national business, building a brand image that’s easily recognized at least by the locals is very important. Car signs can help you establish your brand image without leaving a hole in your pocket.
Take this as an example – let’s say you’re running a courier business. Your competitor has added some custom car signs around their vehicles that go into detail about their company features and USPs. When it comes to brand building, you’ll have to find your niche and having a mobile marketing tactic is a must.
Versatile
For every business owner, magnetic signs can be used for various purposes. These can be used by all types of organizations as they are highly cost-effective.
Passive Form of Marketing
Passive marketing is relatively easy as all you need to do is place the magnetic strip on the car and let it do the work of effective marketing. While the vehicle moves around in several locations, you can stay relaxed and focus on other significant tasks of your business.
Final Thoughts
Car signs and magnets are everywhere as they are extremely helpful when it comes to promoting your business. As a small or medium business, establishing a company presence in your local region is important to bring in increased sales. Branding professionals have proven that consumers are more likely to use and recommend a brand they know and trust.
Car wrap advertising is a no-brainer for any business that already owns any kind of vehicle.
Every time you drive your car without a wrap, you’re missing out on a valuable chance to establish your brand, get more leads, and build customer trust.
Even if you’re not sure that vehicle sign advertising is for you, it’s easy to test on one or more of your vehicles. Then, by using a system that allows you to track how many leads are generated by the wrap, you can analyze the results to help you decide your next move.
It’s easy to ignore conventional methods, but there’s a reason they have staying power in our current market; they continue to generate revenue and potential leads.
Resources:
How to Turn a Car Into a Moving Advertisement
https://www.wikihow.com/Turn-a-Car-Into-a-Moving-Advertisement
Reasons Why You Should Use Magnetic Car Signs as Marketing Tools
https://www.side.cr/reasons-why-you-should-use-magnetic-car-signs-as-marketing-tools/
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